Connecting brands and retailers

Brand Central offers turnkey digital solutions for brands to get more out of their online retail channel and to help them optimise their online marketing.
From strategy to execution.

What is Brand Central?

Brand Central is an agency for global brands with the focus on online commerce. By combining the latest technologies, data insights and creative knowledge, we help brands to optimise their online retail channels. Boosting sales conversion and brand awareness, resulting in more revenue.

What we offer

To cover everything in the field of retail channel marketing we offer the following solutions and services.

  • Digital Shop-in-shop

    Online product catalogue automatically to your online retail channels

  • Where to buy

    Adding Where to Buy to your website or campaigns adds new purchase options to your customer experience

  • Retail retargeting display

    Single point media buy across your online retail network

  • Review sampling program

    Get more authentic online reviews by activating people to share their opinion on their own and many other websites.

  • Digital creative services

    Whether you’re introducing a new product or just want to drive your traffic to specific landing pages we help you create and optimise those pages.

  • Reporting and insights

    See how well you are performing and get a lot of insights on how to tweak your strategies to get the best results.

  • Complete retail and marketing strategies

    Setting up a strategy for you will provide you with everything you need to maintain and optimise the services based on results.

  • Why work with us?

    Brands use several marketing strategies and different marketing tools to create more awareness and gain better revenues. But very often those tools and strategies are not combined. We believe that we should combine those strategies and tools so they can strengthen each other.

    This results in better targeting of your audience, get more out of your marketing budget and gain important insights to optimise your marketing campaigns.

    Also you need just one vendor to cover you complete etail and marketing strategy.

Brands we work with

A selection of the brands we are happy to work with.

Contact

Contact us for more information and pricing

Digital Shop-in-shop

Whenever you visit an online retailer and start looking for a particular product all the products from the search result look the same. If you really want to know more about the brand you want to buy you visit the corporate website, discover the product, go back to the retailer and buy it.

Not anymore, with our digital Shop-in-shop solution. We add branding and tell the brands story at the place where people actually buy the product. Instead of the same old search results the user lands on the corporate branded Shop-in-shop, can learn about the brand, about their categorisation and if desired do the purchase. Our solution is 100% scalable and requires very little maintenance by the reseller. Once it’s implemented you can easily update your (global) shop-in-shops for all online retailers with the push of a button.

We're proud to say this solution is currently running among the worlds biggest retailers including:
John Lewis, MediaMarkt, Saturn, Argos, Best Buy and Curries.

Where to buy

Our Where to buy solution connects brands with retailers, allowing customers to purchase products from wherever they are.

Consumers can purchase your products from their preferred retailer straight from your website or through campaigns. We track the customer journey to the point of sale – from your website or digital touch points in a multi-channel campaign. Brands using our Where to buy solution are currently experiencing an average 8% conversion rate, with some verticals as high as 20%.

Retail retargeting display

With so many developments in the world of display advertising we help you to create long-term display advertising strategies, realise them and maintain them. Real-time bidding and dynamic display ads allow brands to build up better target audiences, create ‘smart’ and dynamic ads and optimise your retargeting to spend your media budget wisely.

We offer the following display services

  • Advice on media buy
  • Programmatic & dynamic display strategy
  • Automatically (re)defining your target audiences
  • Create display ads with (real-time) dynamic content
  • Optimise and tweak your ads based on the results
  • Google partnership

Review sampling program

Imagine yourself buying a new audio system…

Would you make a purchase, because the ad promises it’s everything you’ve always wanted? Or would you first google your brains out to read what other people have to say about this product? Ratings and reviews are proven to be the number one influencers on increasing sales and building brand loyalty. The more people have reviewed a product in a positive way, the more likely you are going to buy it.

That’s how it works nowadays. And that’s the game we play. We generate honest consumer reviews about any product on any relevant website. By growing our own community of reviewers, we always find the right people to test and review your product. Real people, who just love trying out the newest products and sharing their opinion online. No fee, no manipulation, just fun and honest.

Digital creative services

Whether you’re introducing a new product or just want to drive your traffic to specific landing pages we help you create and optimise those pages.

Our creative services consist of

  • UX design
  • Visual design
  • Frontend development
  • Backend development
  • Project management
  • Testing & Quality assurance

Reporting and insights

All the data coming from your Shop-in-shop, banner campaigns and Where to buy solution are available in your dashboard. This means that you can see how well you are performing and it also gives a lot of insights on how to tweak your strategies to get the best results.

Examples of data available

  • Insights in leads
  • Sales conversion data
  • Compare best selling retailer, product, market
  • Target audience groups

Complete retail and marketing strategies

As you’ve seen in the previous slides our strategy is combining several services to get better results than those separate services would do on their own. We believe setting up a strategy for you will provide you with everything you need to maintain and optimise the services based on results.

Several powerful combinations are:

  • Creating a Shop-in-shop that is completely tracked with the Where to buy solution
  • Based on the traffic of your Shop-in-shop we define new target audiences
  • Adding tracked Buy Now buttons in your display ads
  • Running display ads that send traffic directly to your Shop-in-shops
  • Run review programs and time your introduction campaigns afterwards
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